So, tell me about your blog. If these words strike fear in your heart and cause your brain to bleed, then you need to know how to write an elevator pitch. You are sitting in the waiting area of the auto place while your car is getting an oil change. The stranger next to you attempts to strike up a conversation and asks, “So, what do you do?” You suddenly find your brain is empty and your tongue is twisted. Or, have you ever had a (skeptical) friend ask, “What’s your blog about?” in her … [Read more...]