The EASY Way ~ From WordPress
Very similar to Blogger, type up your post and then highlight the words from your post where you want to insert a link. Look for the hyperlink icon in your menu and click it.
The box comes up and asks you for the URL and title. Again, it is up to you whether or not you click for the link to open in a new window. Again…
My strategy is to have links pointing away from my blog open in a new window (because I want a window to remain open with my blog) and have links within my own blog open in the same window to increase my page views.
Basic HTML Link Code Language
In order to type into the HTML format, you would need to switch from COMPOSE or VISUAL to the HTML language on your post. You will need to know where you want the link within your post. Find that spot and put in the correct code:
<a href=”INSERTWEBADDRESS” rel=”nofollow” target=”_blank” >WORDS YOU WANT YOUR READER TO SEE</a>
Enhancing SEO with Link Code
Here is an important tip that will help your blog and those to whom you link… Instead of using the blog’s name as the text link, use the keywords describing the link’s content. Keyword-rich text links give you an added boost of SEO juice.