When you are thinking about blogging for business, especially if you have never blogged before, the temptation is jump right into a blog and start writing without any real direction. This is perfectly acceptable for someone who blogs as a hobby. However, if your intention is to create a career and build a blog that will make a significant income, you need a plan. You need to pick your niche.
Picking your blog niche
If you are wondering about the types of blog niches available, they are as diverse as the topical index of books in the Library of Congress. Home improvement, crafts, recipes, parenting, history, fashion, education, fiction, technical… you name it.
When choosing your blog’s niche, first think about the ONE topic that you could write about forever… about which you would never run out of something to say. For me, I knew that I could talk about our frugal, homeschool lifestyle and never lack a post idea, and on most days, I have more content in my brain than I could ever fit into the editorial calendar for my blog at MeetPenny.com. This is my niche.
Selecting supporting categories and tags
Next, think about your post topics. What are the subtopics that will support your niche?
When I launched my blog, I knew that I wanted to write about saving money, family issues, and educational resources. All of these issues are important for a frugal living, homeschool family, and I used those ideas to create my blog’s navigation menu.
Under my categories, I have more subtopics I use as tags to help further organize my categories. As an example, within my frugal living category, I have tags for coupons, income boosting ideas, and money saving tips.
Relating every post to your niche
Now that you know your main topic and the supporting subtopics, create a “family tree” for your blog so you can picture how every topic relates.
Your main theme (niche) creates the parents for your tree. Next, list the five to eight subtopics (categories) as the children and four to five subtopics for the categories (tags) as the grandchildren.
Keeping it real… A mistake I made early in my blogging career was to stop the flow of content related to my homeschool, frugal living blog to post about “how to blog.” In my mind, I was helping other bloggers learn, but in reality, I was confusing my readers with no desire to blog. These posts would have been better suited as guest posts on blogs within the “how to blog” niche.
By having the “family tree” visual aid, you can weigh your content ideas and see how they fit your niche, tossing ideas that do not fit. Avoid the mistake I made. If you have a parenting blog and suddenly want to write a post about politics, dismiss it. If an idea for a fashion post pops in your brain and you are a recipe blogger, submit it as a guest post to a blog where it fits.
Keep your blog’s topics within your niche and you will find success.