Each year, when choosing my travel schedule, I know that I will be attending Digital CoLab. Without a doubt, I know that Digital CoLab is the one conference where I can go and learn something that will change the direction of my business in a very good way.
This year, since Digital CoLab preceded FinCon, I decided to stick around and attend both conferences.
Digital CoLab was two days of intensives and round table discussions. I was excited to train others on Periscope and still have time to learn.
Digital CoLab Sessions
Steve Chou, Getting into E-commerce
Steve, founder of My Wife Quit Her Job, brought a tremendous amount of content in his session. He walked a group of about 30 (maybe 40) people step-by-step through the process of finding a marketable product, negotiating with the vendor, and listing the product for sale… and more. Despite being so comprehensive, Steve helped me realize that breaking into e-commerce was actually easier than I thought.
Jim Wang, Membership Sites
Founder of Wallet Hacks, Jim has worked side-by-side with Erin Chase of $5 Dinners to create and amazingly successful membership site. As the owner of two membership sites, my largest take-aways was the importance of surveys… lots of surveys. Upgrade surveys, purchase surveys, exit surveys, product creation surveys… Keep asking questions. Then, use snippets from the responses to write the copy for your products. (Why didn’t I think of that?!)
Bob Loitch, Adsense Hacks
Bob is the founder of Seed Time, formerly known as Christian Personal Finance, and he shared how he has increased his Google Adsense revenue by consistently setting experiments. Through simple A/B testing, Bob has been able to secure an additional $1,000 a month but only spend about 5 minutes on his Adsense account each week, and he had us walk through the simple process with him so we could take this knowledge home with experience.
Each roundtable was restricted to ten or less and was extremely hands-on. I learned how to implement A/B testing, the best tax entity classification for my blogging business, and much more!
Oh my! The number of sessions available at FinCon is quite overwhelming, even for this seasoned blog conference attendee. But, that is a GREAT thing because you can be sure to find topics that apply to you even if your niche is not personal finance.
Jared Easley, Getting Interviewed by Podcasters
I had a fabulous time meeting Jared, co-founder of Podcast Movement, and not just because he originates from my home state of Alabama. (Although we did have a blast sipping sweet tea and talking in our deep south accents.)
Being resistant to joining the amazingly talented podcasters I listen to each week, I realized that I could still offer my expertise to podcasters and help them develop content without needing to start a podcast of my own.
Noah Kagan, Email Subscribers
Founder of OK Dork and Sumome, Noah is a powerhouse of information. While his session was about blowing up your email subscriber list, I learned much more than that. My biggest takeaway was actually through his tips on creating Facebook ads, one of my biggest deficits.
FinCon was also packed with sessions featuring success stories (from people who quit their jobs to work from home, started using Pinterest, and more) as well as expert panels (where you could have your website reviewed and business model adjusted.)
There was always something to learn during the day and if you thought you might have some time to put your feet up, you would remember the extensive vendor hall packed with sponsors or the amazing keynotes… and I can’t forget the parties every night and the PLUTUS Awards.
Truly, the opportunities to network with powerhouse podcasters, millionaire bloggers, and really cool nerds were numerous, but the best part… it was like a huge family reunion. No pretenses. No stuffy suits. Just blue jeans, flip flops, and a bunch of friends talking about business over dinner.