Are you actively seeking email subscribers? Did you know that where you place your email opt in box matters?
It TOTALLY does!
If you want to locate the BEST place on your website for an email subscriber box, the location that will see more conversions than any other… you might not like what I recommend.
Where to put an email subscriber box
So where should you place the opt in box? Anywhere it will fit! But if you need more specific ideas, check out this list:
Sidebar – Probably the default location for an email opt in box on most websites but even in the sidebar, the location matters. Bump that box to the TOP of the sidebar to see the biggest benefit.
After the Post – When placed at the bottom of a blog post, the email subscriber box appeals to anyone who reads the entire article. This placement works even better if the box is a contrasting color to the background of your website.
Middle of the Post – Since most blog visitors never make it to the bottom of a post, placing the blog opt in box in the middle of a post will catch more attention. However, frame the box instead of using a solid color as many readers will think a solid box marks the end of the post.
Entry Welcome – Just like a welcome mat on your front porch, the entry welcome scrolls down from the top of the page upon new visits and prompts readers to subscribe. This is one of the most obtrusive types of email opt in box but it is also very effective.
Entrance Bar – You might have seen the “Hello Bar” or another entry bar across some websites. While these are easy to overlook, they work best when the bar is a contrasting color to the website’s background color. You should also have the opt in form in the bar instead of having readers click to view a different page.
Homepage Feature – Similar to an entrance bar in style, a homepage featured email opt in box is placed to reach across the page in the middle of other featured content.
Sliding Box – Scroll triggered boxes work well for email opt ins as most can be customized to scroll from the bottom, side, or top and can be adjusted based on the amount of time a visitor is on your website or the amount of the page a visitor has viewed.
But the BEST place for an email opt in
Despite the public outrage over them, pop up boxes remain the undisputed champion for converting visitors to subscribers. However, pop up boxes can be tricky because if they interfere with user experience, Google will notice and ding your search engine optimization.
The best use of pop ups includes:
- A clear way to close the box with a visible X.
- Mobile-optimized sizing that does not block the entire content nor hides the X to close.
- Only presenting upon the visitor’s exit intent or upon viewing 40% or more of the page.
Why are email subscribers important?
Why does any of this matter? Because email is the only means of communicating with your readers that you CONTROL.
Related: Why Bloggers Need an Email Marketing Strategy (and where to find email subscribers)
You can’t control the ever-changing social media algorithms. You can’t determine who will see your Facebook posts. You can’t even know that your Pinterest strategy will work.
But, you can control when an email is sent… which means…
If you want page views, you send an email.
If you want product or affiliate sales, you send an email.
Ready to know more about email marketing? You need INBOX: Email Marketing for Bloggers – the newest course by Inspired Bloggers University.