Have you ever looked at blogger income reports and wondered, “How do they make that kind of money?” Now, these pro bloggers are sharing their affiliate marketing strategies to help you grow your profits.
When I have a question about profitable blogging, I always turn to my amazingly talented friends who have been in this business longer than I have. Their advice is always solid, and I feel a little guilty about having such an awesome resource available, just a text message away.
So this time, I went and asked a question for you.
I asked seven bloggers with incredible expertise (and tremendous monetary success too) what they would say was their #1 tip for using affiliate marketing on a blog.
Can you tell me what you consider to be the best thing/strategy you implemented to generate income through affiliate links?
The best and smartest ways to increase conversion on affiliate campaigns is to 1.) make sure that your audience is the right fit for the product and that the product solves a specific problem for them, and 2.) tell a personal story about your struggles and how the product helped you, carefully explaining how it will help them.
The links have to appear in an authentic way, tied to relevant content. They need to be helpful to your reader’s ability to replicate what you are teaching.
Amee Cantagallo, Real Advice Gal
My most popular and successful affiliate posts are the ones that solve a problem- not the ones pushing a promotion or discount. That’s our strategy when working on a post that we want to do really well- solve a problem. It can be a silly problem like stinky hands after cutting onions and garlic to a little more serious one but if one of our team has that problem it’s a safe bet that others do too!
Jessie Alonzo, Moola Saving Mom
Make sure you’re sharing products that you genuinely believe in, and connect with your audience either through Facebook live, daily emails, or more personal posts so they feel more “at home” with you. And, always be up front and honest about letting readers know if you’re receiving a commission on a product. Also, just logistically, make it easy for your readers to find the place where you want them to land. After adding a “click to save” button on certain affiliate posts on my site, my affiliate income has gone up significantly simply because people know exactly where to go to find more about the item I’m sharing.
Laurie Hise, Passionate Penny Pincher
I have found the most effective affiliate marketing strategy is to be super picky about what you are putting before your audience. Protect them by offering high-quality resources that fit closely with the message your audience has come to expect from you. This builds trust and creates a customer eager to buy anything you share.
Kim Sorgius, Not Consumed
Creating shopping guide style blog posts are important – but the key is to research your keywords so you are writing content people are searching for. And if you keep to a niche that isn’t overdone you’ll have much better success!
Gina Luker, The Shabby Creek Cottage
>>READ: How to create content that produces a profit for more information about using keywords in your affiliate marketing strategy.<<
The best strategy I have implemented for generating income through affiliate links is crafting a personal email to my subscriber list and organically adding the affiliate link along with why I love the product and/or why they need the product. Utilizing my email list for these type of promotions has been one of the best sources of income for me.
Heather Bowen, Life of a Homeschool Mom
Best Affiliate Marketing Tips from the Pros
Just in case you were not taking notes, let’s review these affiliate marketing strategies…
- Be an affiliate for products that match your reader’s needs. Solve their problems.
- Connect the product to relevant content, like a personal story. Your readers want to know how you are using the product.
- Be honest and transparent. Let your readers get to know you through live video (like Facebook Live) and they will be more willing to click through your links.
- Have a strong call to action. Attach your affiliate link to an image that says, “Buy Now” or “Save Here” so your reader knows how to get the product.
- Don’t be an affiliate for anything and everything. Choose affiliate relationships that match your blog’s message.
- Research keywords and match those to lucrative affiliate opportunities. This sends buyers straight to your website from search engines.
- Don’t forget to use your email and social media but keep it personal. Avoid sending canned emails to your readers. Be true to your audience by giving them YOU.
If you want to learn more about affiliate marketing, I highly recommend taking Making Sense on Affiliate Marketing by Michelle Schroeder-Gardner.
You will learn how to replicate the affiliate marketing strategies that helped Michelle grow her income from $0 a month to over $50,000 a month!
More Helpful Affiliate Marketing Strategies
Be an affiliate what you love
Look around your house and business. You do not need to invest in new products to start affiliate marketing. Talk about the items you are already using.
Create a resources page
A resource page listing the products you use that are related to your blog niche is the perfect way to start building affiliate income.
You can link to this page from your menu, sidebar, and even from your posts. Drive as much traffic to that page as possible and make sure it includes a pinnable image.
Work your affiliate links like you would a sponsored campaign
You know the effort you place into making your sponsors happy? Use that same initiative and creativity when pushing your affiliate link.
Create new content, post social media ads, send a newsletter, and/or host a Facebook Live. The more often you mention the product in a consecutive campaign, the more sales you will receive through your link.
Use tracking links that can be changed
Companies often change their affiliate platforms. To avoid combing through your blog looking for each link, use shortlinks with a plugin like Pretty Link. You can set the link inside the plugin so you only have to change that one location to have the other links redirect to the correct location.
Plus, you can track the number of clicks through the link. If you notice you are seeing significant traffic to a product, promote it more often.
Prepare for the holidays
My blogging friends in the deals and coupons niche plan for the holidays like it is an alien invasion. No kidding. It’s very tactical and strategic. But we could learn something from them.
Since the holiday season is the most profitable season of the year, create a plan IN ADVANCE that puts your affiliate links in front of your readers before they are shopping.
Place your efforts on high commission potential
Consider the payout amount when you are promoting an affiliate link. If the link pays $0.03 per click, automate that link in your social media but don’t spend extra time planning how to promote the link. Instead, save your efforts for the affiliate items with high commissions.
Have a great tip for maximizing your affiliate marketing strategy?
Leave a comment. We would love to hear how you are monetizing your blog with affiliate links.